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Oliver Buchannon
Jacob Hastings

From tree gear sales to ad strategy — helping crews book more jobs every week.

They Didn't Forget They Need Tree Work. They Forgot About You.

Nov 16, 2025

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5 min read

They Didn't Forget They Need Tree Work. They Forgot About You.

Why remarketing costs $5/day and converts better than chasing cold leads | The Backcut Issue #27

Jacob Hastings
Jacob Hastings
The 93-Cent Customer

Nov 15, 2025

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6 min read

The 93-Cent Customer

How losing money on every sale built a $21 million business | The Backcut Issue #26

Jacob Hastings
Jacob Hastings
The System Problem

Nov 13, 2025

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6 min read

The System Problem

You're not overwhelmed - You're the system | The Backcut Issue #25

Jacob Hastings
Jacob Hastings
The Backcut Issue #24

Nov 9, 2025

•

7 min read

The Backcut Issue #24

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #23

Nov 8, 2025

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5 min read

The Backcut Issue #23

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #22

Nov 5, 2025

•

9 min read

The Backcut Issue #22

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #21

Nov 2, 2025

•

8 min read

The Backcut Issue #21

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #20

Nov 1, 2025

•

4 min read

The Backcut Issue #20

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #19

Nov 1, 2025

•

7 min read

The Backcut Issue #19

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #18

Oct 26, 2025

•

6 min read

The Backcut Issue #18

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #17

Oct 25, 2025

•

4 min read

The Backcut Issue #17

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #16

Oct 23, 2025

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4 min read

The Backcut Issue #16

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #15

Oct 19, 2025

•

3 min read

The Backcut Issue #15

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #14

Oct 18, 2025

•

5 min read

The Backcut Issue #14

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #13

Oct 16, 2025

•

5 min read

The Backcut Issue #13

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #12

Oct 12, 2025

•

4 min read

The Backcut Issue #12

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #11

Oct 11, 2025

•

6 min read

The Backcut Issue #11

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #10

Oct 9, 2025

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4 min read

The Backcut Issue #10

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #9

Oct 5, 2025

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4 min read

The Backcut Issue #9

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #8

Oct 4, 2025

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3 min read

The Backcut Issue #8

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #7

Oct 2, 2025

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5 min read

The Backcut Issue #7

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #6

Sep 28, 2025

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4 min read

The Backcut Issue #6

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #5

Sep 27, 2025

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3 min read

The Backcut Issue #5

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #4

Sep 25, 2025

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4 min read

The Backcut Issue #4

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
The Backcut Issue #3

Sep 21, 2025

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4 min read

The Backcut Issue #3

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings
Jacob Hastings
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Sharpen your thinking. Grow your business. Drop the BS. Trusted by growth-minded tree care pros, estimators, and owners across the U.S.

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