Behind the Bark
You’re a tree service owner. You’re not a content creator.
You don’t need to learn the latest dance trend to get leads. Somewhere along the line, marketing gurus convinced blue-collar owners that they have to be influencers to grow. That’s BS.
Homeowners don’t care about your editing skills. They care about two things:
Can you remove the hazard safely?
Will you show up when you say you will?
The best “marketing” isn’t a viral reel. It’s consistent proof that you’re working in their neighborhood.
But right now, consistency is getting killed by fatigue. After a 10-hour day, are you really writing captions and messing with hashtags? Or do you ignore it and hope word of mouth keeps the schedule full?
Consistency beats virality every time, and consistency requires a system, not motivation.
Limb of the Week
The Crew-to-Customer Pipeline
This is the system that turns your job sites into marketing assets without you lifting a finger.
Your crew is already on site. They’re already doing the work. They already have the best angle. So why are you the bottleneck?
Here’s the workflow:
Crew takes 3 photos: Before / During / After
They upload them to one folder (not a text thread)
Automation triggers the second the photos hit the folder
A caption gets generated based on job type + area
Post gets scheduled to Facebook + Instagram automatically
You do this 2–3x per week and your business looks alive online all the time… because it is.
Meanwhile, most companies have the opposite problem: great photos that never see daylight because they’re stuck in a foreman’s camera roll or buried in a group text.
How many solid job photos are rotting on phones right now because nobody has time to post them?
This Week (15–45 Minutes)
Set the standard: 3 photos per job is now part of the uniform.
No photos = job isn’t “closed.”Create the drop zone: Make a shared folder called “Marketing Uploads” in Google Drive or Dropbox. Give the crew access.
Pick your posting days: Tuesday + Thursday mornings (or whatever).
A schedule beats “whenever I remember.”
Even if you start manually, the point is building the habit: 3 photos → one folder → consistent posts.
Sawdust
This isn’t magic. It’s just organization + a trigger.
Cloud storage: Stop using text threads. Text compresses images and kills quality. Drive/Dropbox keeps them clean and searchable.
Trigger event: New photos in the folder = system starts the chain reaction.
(Collect → label → caption → schedule)
Your crew doesn’t need to know marketing. They just need one rule: 3 photos, every job, same folder.
Kickback
Likes don’t pay the equipment lease.
But when a customer looks you up, they should see a feed full of:
safe drops, clean rigging, and spotless cleanups.
That’s not “content.” That’s trust.
If you spend two hours making a video that brings in zero leads… what was your hourly rate on that marketing effort?
Stop trying to be entertaining. Start being visible.
Want this pipeline built for you?
We can set up the exact system: folder structure, automation, caption templates, posting schedule - the whole thing.
Your crew takes the photos. The system does the rest.
Reply to this email with “PIPELINE” and we’ll show you what it would look like for your company.
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Written by Jacob Hastings
Head of Growth & Client Strategy at Growth Ring Media
