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Operations & Systems

Covers estimating processes, job costing, how you structure forms, and how work flows through the business.

Operations & Systems

+2

What Happens To Your Tree Company If You Disappear For 30 Days?

Feb 21, 2026

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8 min read

What Happens To Your Tree Company If You Disappear For 30 Days?

Your business can't outgrow the person running it. Here's the math. | The Backcut Issue #55

Jacob Hastings
Jacob Hastings

Google/Maps

+2

The 10-minute test that predicts what city to expand into next

Feb 14, 2026

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8 min read

The 10-minute test that predicts what city to expand into next

One free Google search tells you if a city is wide open, a fair fight, or a dogfight to avoid. | The Backcut Issue #54

Jacob Hastings
Jacob Hastings

Lead Generation

+2

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

Jan 31, 2026

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7 min read

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

The Site Safety Plan That Wins Better Buyers

Jan 17, 2026

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6 min read

The Site Safety Plan That Wins Better Buyers

The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

Why “just using cell phones” is costing you booked jobs

Jan 10, 2026

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4 min read

Why “just using cell phones” is costing you booked jobs

The hidden admin tax that caps your booked work | The Backcut Issue #49

Jacob Hastings
Jacob Hastings

Lead Generation

+3

The Google Leak Switches

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings
Jacob Hastings

Lead Generation

+2

The Google Stack + The Estimate Graveyard

Dec 26, 2025

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4 min read

The Google Stack + The Estimate Graveyard

Two Leaks Killing Your Close Rate | The Backcut Issue #43

Jacob Hastings
Jacob Hastings

Lead Generation

+2

Turn Every Job Site Into a Lead Magnet

Dec 21, 2025

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4 min read

Turn Every Job Site Into a Lead Magnet

A simple crew-to-customer photo pipeline that keeps your marketing consistent without extra man-power. | The Backcut Issue #42

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

Are you accidentally paying customers to use your equipment?

Dec 18, 2025

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6 min read

Are you accidentally paying customers to use your equipment?

The math behind overhead, equipment rates, and profitable minimums | The Backcut Issue #40

Jacob Hastings
Jacob Hastings

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