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Operations & Systems

Covers estimating processes, job costing, how you structure forms, and how work flows through the business.

Lead Generation

+3

The Google Leak Switches

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings
Jacob Hastings

Lead Generation

+2

The Google Stack + The Estimate Graveyard

Dec 26, 2025

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4 min read

The Google Stack + The Estimate Graveyard

Two Leaks Killing Your Close Rate | The Backcut Issue #43

Jacob Hastings
Jacob Hastings

Lead Generation

+2

Turn Every Job Site Into a Lead Magnet

Dec 21, 2025

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4 min read

Turn Every Job Site Into a Lead Magnet

A simple crew-to-customer photo pipeline that keeps your marketing consistent without extra man-power. | The Backcut Issue #42

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

Are you accidentally paying customers to use your equipment?

Dec 18, 2025

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6 min read

Are you accidentally paying customers to use your equipment?

The math behind overhead, equipment rates, and profitable minimums | The Backcut Issue #40

Jacob Hastings
Jacob Hastings

Sharpen your thinking. Grow your business. Drop the BS. Trusted by growth-minded tree care pros, estimators, and owners across the U.S.

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