How Tree Service Companies Are Growing Faster Without Guessing What Actually Works

Every issue stems from real campaigns, tested in this industry - not theory.

Latest Posts

Intake Forms & Sales Process

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

May 16, 2026

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3 min read

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

Filter Before You Follow Up | The Backcut Issue #67

Jacob Hastings

Operations & Systems

What Makes a Tree Service Company Worth 3x vs 5x

May 9, 2026

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3 min read

What Makes a Tree Service Company Worth 3x vs 5x

The five things a buyer actually checks before writing a seven-figure check. | The Backcut Issue #66

Jacob Hastings

Intake Forms & Sales Process

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

May 2, 2026

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5 min read

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

The Revenue Leak Hiding in Your CRM's Outbox | The Backcut Issue #65

Jacob Hastings

Ads, Tracking & Data Feedback

63% of owners don't know if their marketing works. You might be one of them.

Apr 25, 2026

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5 min read

63% of owners don't know if their marketing works. You might be one of them.

The Weekly Scorecard Your Software Probably Can't Build for You | The Backcut Issue #64

Jacob Hastings

Pricing & Profit

The Most Profitable Service You Are Probably Not Offering

Apr 18, 2026

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6 min read

The Most Profitable Service You Are Probably Not Offering

PHC margins top 50% and the work is recurring. Here is how to test it without overhauling your business | The Backcut Issue #63

Jacob Hastings

Intake Forms & Sales Process

Your ISA Badge Is Invisible To Homeowners (here's the fix)

Apr 11, 2026

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7 min read

Your ISA Badge Is Invisible To Homeowners (here's the fix)

Turn Your ISA Cert From Wallpaper Into a Closer | The Backcut Issue #62

Jacob Hastings

Operations & Systems

How to Build a Hiring Pipeline That Actually Works

Apr 4, 2026

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8 min read

How to Build a Hiring Pipeline That Actually Works

The hiring pipeline that keeps 3 crews staffed year-round | The Backcut Issue #61

Jacob Hastings

Operations & Systems

Mar 28, 2026

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6 min read

Is Your Equipment Making You Money?

The Equipment ROI Math Most Owners Skip | The Backcut Issue #60

Jacob Hastings

Operations & Systems

How to Develop Crew Leads Into Real Managers

Mar 21, 2026

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8 min read

How to Develop Crew Leads Into Real Managers

The 90-Day Crew Lead Development Framework | The Backcut Issue #59

Jacob Hastings

Stumped Again Podcast

Tree Service Origin Story: From “Minivan Mafia” to "Your Guy" for Tree Service | Stumped Again Ep 1

Oct 29, 2025

Cville Tree Service + GRM: Turning Calls Into Booked Jobs

Nov 4, 2025

How Tree Service Partnerships Really Work

Dec 16, 2025