How Tree Service Companies Are Growing Faster Without Guessing What Actually Works

Every issue stems from real campaigns, tested in this industry - not theory.

Latest Posts

Lead Generation

Half Of Your Future Leads May Never See Your Google Listing

Jul 5, 2026

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3 min read

Half Of Your Future Leads May Never See Your Google Listing

The Search Game Just Split in Two | The Backcut Issue #74

Jacob Hastings

Ads, Tracking & Data Feedback

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

Jun 27, 2026

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4 min read

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

The Hidden Tax on Tree Service Ads With Dead or Sparse Facebook Pages | The Backcut Issue #73

Jacob Hastings

Ads, Tracking & Data Feedback

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

Jun 20, 2026

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3 min read

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

See the Three Forces Deciding Your Best Jobs | The Backcut Issue #72

Jacob Hastings

Marketing

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Jun 13, 2026

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2 min read

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Why Your Google Profile Matters More Than Your Website | The Backcut Issue #71

Jacob Hastings

Intake Forms & Sales Process

50-70% of CRM Projects Fail. Is Yours Up Next?

Jun 6, 2026

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3 min read

50-70% of CRM Projects Fail. Is Yours Up Next?

Write It Down Before You Turn It On | The Backcut Issue #70

Jacob Hastings

Operations & Systems

The Tree Service Estimating Problem Nobody Talks About

May 30, 2026

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3 min read

The Tree Service Estimating Problem Nobody Talks About

Your Tuesday price and your Thursday price might not match | The Backcut Issue #69

Jacob Hastings

Lead Generation

Set Up These 3 Automations This Week in Software You Already Pay For

May 23, 2026

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3 min read

Set Up These 3 Automations This Week in Software You Already Pay For

Three Messages Your Software Should Send Automatically | The Backcut Issue #68

Jacob Hastings

Intake Forms & Sales Process

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

May 16, 2026

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3 min read

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

Filter Before You Follow Up | The Backcut Issue #67

Jacob Hastings

Operations & Systems

What Makes a Tree Service Company Worth 3x vs 5x

May 9, 2026

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3 min read

What Makes a Tree Service Company Worth 3x vs 5x

The five things a buyer actually checks before writing a seven-figure check. | The Backcut Issue #66

Jacob Hastings

Stumped Again Podcast

Tree Service Origin Story: From “Minivan Mafia” to "Your Guy" for Tree Service | Stumped Again Ep 1

Oct 29, 2025

Cville Tree Service + GRM: Turning Calls Into Booked Jobs

Nov 4, 2025

How Tree Service Partnerships Really Work

Dec 16, 2025