How Tree Service Companies Are Growing Faster Without Guessing What Actually Works

Every issue stems from real campaigns, tested in this industry - not theory.

Featured Posts

Nov 16, 2025

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5 min read

They Didn't Forget They Need Tree Work. They Forgot About You.

Why remarketing costs $5/day and converts better than chasing cold leads | The Backcut Issue #27

Jacob Hastings

Nov 9, 2025

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7 min read

The Backcut Issue #24

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 2, 2025

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8 min read

The Backcut Issue #21

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Latest Posts

Ads, Tracking & Data Feedback

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Apr 25, 2026

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5 min read

63% of owners don't know if their marketing works. You might be one of them.

The Weekly Scorecard Your Software Probably Can't Build for You | The Backcut Issue #64

Jacob Hastings

Pricing & Profit

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Apr 18, 2026

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6 min read

The Most Profitable Service You Are Probably Not Offering

PHC margins top 50% and the work is recurring. Here is how to test it without overhauling your business | The Backcut Issue #63

Jacob Hastings

Intake Forms & Sales Process

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Apr 11, 2026

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7 min read

Your ISA Badge Is Invisible To Homeowners (here's the fix)

Turn Your ISA Cert From Wallpaper Into a Closer | The Backcut Issue #62

Jacob Hastings

Operations & Systems

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Apr 4, 2026

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8 min read

How to Build a Hiring Pipeline That Actually Works

The hiring pipeline that keeps 3 crews staffed year-round | The Backcut Issue #61

Jacob Hastings

Operations & Systems

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Mar 28, 2026

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6 min read

Is Your Equipment Making You Money?

The Equipment ROI Math Most Owners Skip | The Backcut Issue #60

Jacob Hastings

Operations & Systems

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Mar 21, 2026

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8 min read

How to Develop Crew Leads Into Real Managers

The 90-Day Crew Lead Development Framework | The Backcut Issue #59

Jacob Hastings

Stumped Again Podcast