How Tree Service Companies Are Growing Faster Without Guessing What Actually Works

Every issue stems from real campaigns, tested in this industry - not theory.

Featured Posts

Nov 16, 2025

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5 min read

They Didn't Forget They Need Tree Work. They Forgot About You.

Why remarketing costs $5/day and converts better than chasing cold leads | The Backcut Issue #27

Jacob Hastings

Nov 9, 2025

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7 min read

The Backcut Issue #24

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 2, 2025

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8 min read

The Backcut Issue #21

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Latest Posts

Lead Generation

+2

Jan 31, 2026

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7 min read

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52

Jacob Hastings

Intake Forms & Sales Process

+2

Jan 24, 2026

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6 min read

A Website That Prints Trust (So Your Ads Actually Book Jobs)

The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51

Jacob Hastings

Operations & Systems

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Jan 17, 2026

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6 min read

The Site Safety Plan That Wins Better Buyers

The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50

Jacob Hastings

Operations & Systems

+2

Jan 10, 2026

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4 min read

Why “just using cell phones” is costing you booked jobs

The hidden admin tax that caps your booked work | The Backcut Issue #49

Jacob Hastings

Pricing & Profit

+2

Jan 4, 2026

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4 min read

The $500 Guy Beat You on Paper

How to win hazardous removals without cutting your price | The Backcut Issue #48

Jacob Hastings

Ads, Tracking & Data Feedback

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Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings

Stumped Again Podcast