Happy New Year, folks! I hope each and every one of you enjoyed the holidays and spent some time working on your business.
Quick filter: if you’re not spending at least $1k/mo on Google Ads or Local Service Ads right now, skip this. This one’s for the guys already paying tuition.
Behind the Bark
Most owners check Google the same way they check fuel in the truck:
Log in. Look at the number. Close the tab. Back to work.
But Google Ads doesn’t leak like a blown hose.
It leaks like a slow drip:
“more tire kickers lately”
“weird calls”
“LSA’s not hitting”
“CPA creeping up”
“phone calls feel… off”
And the worst part is: the account can look “fine” while it’s quietly training Google to bring you the wrong people.
Limb of the Week
Here are the 3 leak switches we see constantly in home service accounts:
Leak #1: Your tracking is lying (so Google learns from junk).
If conversions are missing, double-counting, or tracking the wrong action… Google has no idea what a real buyer looks like.
So it optimizes for whatever it can see - and you get more tire kickers.
Leak #2: Auto-applied “Recommendations” changing things without you noticing.
Google can auto-apply certain “improvements.”
That often means more volume… not better leads.
If you haven’t checked it lately, you can wake up with a different account than the one you built.
Leak #3: You’re paying for networks/placements you didn’t mean to buy.
Search Partners, over-broad matching, location settings too wide…
The dashboard looks healthy while lead quality quietly rots.
Sawdust
Local Service Ads deserves its own callout:
LSAs are an auction.
You don’t win because you “do better tree work.”
You win because your profile quality + responsiveness + bid/budget are stronger.
So if your competitor answers faster and stacks reviews… they show up first.
They get the calls. You get the leftovers.
Kickback
Most owners don’t need “more leads.”
They need to stop paying for the wrong ones.
So we’re offering a Google Leak Scan (one-time, productized, no retainer pitch):
$197
You get:
a 1-page Leak Report (screenshots + top 5 fixes in priority order)
a short walkthrough video that makes it obvious what to change first and why.
Turnaround: 5–7 business days once we have what we need.
Risk reversal: If we can’t find at least 3 real leaks/opportunities worth fixing, I’ll refund the $197.
If you want one, reply LEAKS and include:
Your city
Google Ads / LSA / both
Rough monthly spend
— Jacob
P.S. If you haven’t checked your tracking + auto-apply settings in the last 90 days, you’re basically letting the account steer itself.
That’s rarely a happy ending.
