Google/Maps

Anything that affects whether you show up (and get called) when someone searches “tree service near me” — Google Business Profile, Map Pack rankings, reviews, LSAs, and local visibility fundamentals.

Google/Maps

World-Class for Five Years and Nobody Came

Aug 8, 2026

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4 min read

World-Class for Five Years and Nobody Came

What a Saturday-only smokehouse teaches about getting found | The Backcut Issue #79

Jacob Hastings

Lead Generation

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Aug 1, 2026

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3 min read

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Five things to check before the LSA migration lands there | The Backcut Issue #78

Jacob Hastings

Google/Maps

What Your $3,000 Actually Bought You Last Month

Mar 7, 2026

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9 min read

What Your $3,000 Actually Bought You Last Month

How to know if your advertising actually works | The Backcut Issue #57

Jacob Hastings

Lead Generation

Feb 28, 2026

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8 min read

Your Ads Are A Magnet.

Are They Attracting The Right Jobs? | The Backcut Issue #56

Jacob Hastings

Google/Maps

The 10-minute test that predicts what city to expand into next

Feb 14, 2026

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8 min read

The 10-minute test that predicts what city to expand into next

One free Google search tells you if a city is wide open, a fair fight, or a dogfight to avoid. | The Backcut Issue #54

Jacob Hastings

Lead Generation

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings

Lead Generation

Nov 13, 2025

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3 min read

The System Problem

You're not overwhelmed - You're the system | The Backcut Issue #25

Jacob Hastings