Pieces that cover paid ads, tracking, and feeding real results back into the platforms so Google/Facebook send you better leads instead of random clicks.
Ads, Tracking & Data Feedback
+2
Jan 3, 2026
•
3 min read
Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47
Lead Generation
+3
Jan 2, 2026
3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46
Dec 14, 2025
5 min read
One form question that kills tire-kicker estimates | The Backcut Issue #39