Pieces that cover paid ads, tracking, and feeding real results back into the platforms so Google/Facebook send you better leads instead of random clicks.
Lead Generation
+2
Jan 31, 2026
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7 min read
The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52
Ads, Tracking & Data Feedback
Jan 3, 2026
3 min read
Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47
+3
Jan 2, 2026
3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46
Dec 14, 2025
5 min read
One form question that kills tire-kicker estimates | The Backcut Issue #39