Ads, Tracking & Data Feedback

Pieces that cover paid ads, tracking, and feeding real results back into the platforms so Google/Facebook send you better leads instead of random clicks.

Sep 19, 2026

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3 min read

Starting October 1, Google Bills You for Calls Nobody Answered

The 20-second rule coming to your Local Services bill | The Backcut Issue #85

Jacob Hastings

Ads, Tracking & Data Feedback

Sep 5, 2026

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6 min read

Your CRM Has No Idea Which Ad Brought Your Best Customer

The naming decision that decides what your ad account can ever tell you | The Backcut Issue #83

Jacob Hastings

Lead Generation

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Aug 1, 2026

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3 min read

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Five things to check before the LSA migration lands there | The Backcut Issue #78

Jacob Hastings

Ads, Tracking & Data Feedback

Three Things to Do Before Google Migrates Your LSA Account

Jul 25, 2026

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2 min read

Three Things to Do Before Google Migrates Your LSA Account

Google's moving your best lead source. Get ahead of it now | The Backcut Issue #77

Jacob Hastings

Ads, Tracking & Data Feedback

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

Jun 27, 2026

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4 min read

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

The Hidden Tax on Tree Service Ads With Dead or Sparse Facebook Pages | The Backcut Issue #73

Jacob Hastings

Ads, Tracking & Data Feedback

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

Jun 20, 2026

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3 min read

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

See the Three Forces Deciding Your Best Jobs | The Backcut Issue #72

Jacob Hastings

Ads, Tracking & Data Feedback

63% of owners don't know if their marketing works. You might be one of them.

Apr 25, 2026

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5 min read

63% of owners don't know if their marketing works. You might be one of them.

The Weekly Scorecard Your Software Probably Can't Build for You | The Backcut Issue #64

Jacob Hastings

Google/Maps

What Your $3,000 Actually Bought You Last Month

Mar 7, 2026

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9 min read

What Your $3,000 Actually Bought You Last Month

How to know if your advertising actually works | The Backcut Issue #57

Jacob Hastings

Lead Generation

Feb 28, 2026

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8 min read

Your Ads Are A Magnet.

Are They Attracting The Right Jobs? | The Backcut Issue #56

Jacob Hastings

Lead Generation

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

Jan 31, 2026

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7 min read

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52

Jacob Hastings

Ads, Tracking & Data Feedback

Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings

Lead Generation

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings

Ads, Tracking & Data Feedback

Dec 14, 2025

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5 min read

Prequalify Your Leads Before You Drive

One form question that kills tire-kicker estimates | The Backcut Issue #39

Jacob Hastings

Ads, Tracking & Data Feedback

Dec 4, 2025

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4 min read

The 9 Numbers

The metrics between you and doubling your revenue | The Backcut Issue #34

Jacob Hastings

Ads, Tracking & Data Feedback

Nov 30, 2025

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3 min read

The Untrackable Advantage

Why the tree services winning long-term aren't obsessing over clicks | The Backcut Issue #33

Jacob Hastings

Ads, Tracking & Data Feedback

You'd Never Let a Ground Guy "Try Stuff" With a Saw

Nov 23, 2025

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3 min read

You'd Never Let a Ground Guy "Try Stuff" With a Saw

So why are you doing it with your ad account? | The Backcut Issue #30

Jacob Hastings

Ads, Tracking & Data Feedback

Google's AI Can't Tell a Customer From a Bot

Oct 26, 2025

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3 min read

Google's AI Can't Tell a Customer From a Bot

Why smart bidding rewards your cheapest garbage leads | The Backcut Issue #18

Jacob Hastings

Ads, Tracking & Data Feedback

You're Paying Google to Find Your Own Company

Oct 11, 2025

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3 min read

You're Paying Google to Find Your Own Company

Clicks on your own name should be the cheapest ones you buy | The Backcut Issue #11

Jacob Hastings

Ads, Tracking & Data Feedback

Know Your No-Lose Numbers Before You Spend a Dime

Oct 9, 2025

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2 min read

Know Your No-Lose Numbers Before You Spend a Dime

Napkin math for what a click can cost you | The Backcut Issue #10

Jacob Hastings

Ads, Tracking & Data Feedback

Oct 5, 2025

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2 min read

Apple Just Broke Your Attribution Again

iOS 26 killed the click IDs. Build tracking that survives the storm | The Backcut Issue #9

Jacob Hastings

Ads, Tracking & Data Feedback

Oct 4, 2025

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2 min read

The $200,000 Phantom Lead Problem

Six thousand leads on the dashboard, five thousand in real life | The Backcut Issue #8

Jacob Hastings

Ads, Tracking & Data Feedback

Your Marketing Plumbing Is Probably Broken

Sep 28, 2025

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2 min read

Your Marketing Plumbing Is Probably Broken

Google only knows what you tell it a lead is worth | The Backcut Issue #6

Jacob Hastings