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Ads, Tracking & Data Feedback

Pieces that cover paid ads, tracking, and feeding real results back into the platforms so Google/Facebook send you better leads instead of random clicks.

Ads, Tracking & Data Feedback

+2

The Cost-Per-Job Scoreboard

Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings
Jacob Hastings

Lead Generation

+3

The Google Leak Switches

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings
Jacob Hastings

Ads, Tracking & Data Feedback

+2

Prequalify Your Leads Before You Drive

Dec 14, 2025

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5 min read

Prequalify Your Leads Before You Drive

One form question that kills tire-kicker estimates | The Backcut Issue #39

Jacob Hastings
Jacob Hastings

Sharpen your thinking. Grow your business. Drop the BS. Trusted by growth-minded tree care pros, estimators, and owners across the U.S.

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