Ads, Tracking & Data Feedback

Pieces that cover paid ads, tracking, and feeding real results back into the platforms so Google/Facebook send you better leads instead of random clicks.

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

Jun 27, 2026

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4 min read

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

The Hidden Tax on Tree Service Ads With Dead or Sparse Facebook Pages | The Backcut Issue #73

Jacob Hastings

Ads, Tracking & Data Feedback

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

Jun 20, 2026

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3 min read

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

See the Three Forces Deciding Your Best Jobs | The Backcut Issue #72

Jacob Hastings

Ads, Tracking & Data Feedback

63% of owners don't know if their marketing works. You might be one of them.

Apr 25, 2026

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5 min read

63% of owners don't know if their marketing works. You might be one of them.

The Weekly Scorecard Your Software Probably Can't Build for You | The Backcut Issue #64

Jacob Hastings

Google/Maps

What Your $3,000 Actually Bought You Last Month

Mar 7, 2026

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9 min read

What Your $3,000 Actually Bought You Last Month

How to know if your advertising actually works | The Backcut Issue #57

Jacob Hastings

Lead Generation

Feb 28, 2026

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8 min read

Your Ads Are A Magnet.

Are They Attracting The Right Jobs? | The Backcut Issue #56

Jacob Hastings

Lead Generation

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

Jan 31, 2026

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7 min read

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52

Jacob Hastings

Ads, Tracking & Data Feedback

Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings

Lead Generation

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings

Ads, Tracking & Data Feedback

Dec 14, 2025

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5 min read

Prequalify Your Leads Before You Drive

One form question that kills tire-kicker estimates | The Backcut Issue #39

Jacob Hastings