Pricing & Profit

For anything about bids, margins, minimums, overhead, and actually keeping money after payroll.

Hiring

Oct 3, 2026

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4 min read

Your Waiting List Is Insurance for a Price Increase

Before you hire for the backlog, find out which of your jobs are underpriced | The Backcut Issue #87

Jacob Hastings

Operations & Systems

The Tree Service Estimating Problem Nobody Talks About

May 30, 2026

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3 min read

The Tree Service Estimating Problem Nobody Talks About

Your Tuesday price and your Thursday price might not match | The Backcut Issue #69

Jacob Hastings

Pricing & Profit

The Most Profitable Service You Are Probably Not Offering

Apr 18, 2026

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6 min read

The Most Profitable Service You Are Probably Not Offering

PHC margins top 50% and the work is recurring. Here is how to test it without overhauling your business | The Backcut Issue #63

Jacob Hastings

Operations & Systems

Mar 14, 2026

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6 min read

Where Your Profit Actually Goes

3 margin leaks that quietly drain tens of thousands per year | The Backcut Issue #58

Jacob Hastings

Pricing & Profit

The Overhead Math Most Tree Services Get Wrong

Feb 7, 2026

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6 min read

The Overhead Math Most Tree Services Get Wrong

You're busy. But are you actually profitable? (Here's how to know) | The Backcut Issue #53

Jacob Hastings

Operations & Systems

The Site Safety Plan That Wins Better Buyers

Jan 17, 2026

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6 min read

The Site Safety Plan That Wins Better Buyers

The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50

Jacob Hastings

Pricing & Profit

Jan 4, 2026

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4 min read

The $500 Guy Beat You on Paper

How to win hazardous removals without cutting your price | The Backcut Issue #48

Jacob Hastings

Ads, Tracking & Data Feedback

Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings

Pricing & Profit

Dec 27, 2025

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5 min read

Stop Quoting Trees. Start Diagnosing.

The 6-step framework to close bigger jobs | The Backcut Issue #44

Jacob Hastings

Operations & Systems

Are you accidentally paying customers to use your equipment?

Dec 18, 2025

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6 min read

Are you accidentally paying customers to use your equipment?

The math behind overhead, equipment rates, and profitable minimums | The Backcut Issue #40

Jacob Hastings

Pricing & Profit

Dec 6, 2025

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4 min read

The Winning Bid

Why your process is costing you jobs (and how to fix it) | The Backcut Issue #35

Jacob Hastings

Ads, Tracking & Data Feedback

Dec 4, 2025

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4 min read

The 9 Numbers

The metrics between you and doubling your revenue | The Backcut Issue #34

Jacob Hastings

Pricing & Profit

Nov 15, 2025

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4 min read

The 93-Cent Customer

How losing money on every sale built a $21 million business | The Backcut Issue #26

Jacob Hastings

Pricing & Profit

You're Not Selling a Price. You're Selling Clarity.

Oct 25, 2025

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2 min read

You're Not Selling a Price. You're Selling Clarity.

Audit your last dozen bids and find the pattern | The Backcut Issue #17

Jacob Hastings

Pricing & Profit

Oct 16, 2025

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3 min read

There Are Only Three Ways to Grow

Ten percent on each one compounds to thirty-three | The Backcut Issue #13

Jacob Hastings

Ads, Tracking & Data Feedback

You're Paying Google to Find Your Own Company

Oct 11, 2025

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3 min read

You're Paying Google to Find Your Own Company

Clicks on your own name should be the cheapest ones you buy | The Backcut Issue #11

Jacob Hastings

Ads, Tracking & Data Feedback

Know Your No-Lose Numbers Before You Spend a Dime

Oct 9, 2025

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2 min read

Know Your No-Lose Numbers Before You Spend a Dime

Napkin math for what a click can cost you | The Backcut Issue #10

Jacob Hastings

Pricing & Profit

Sep 18, 2025

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2 min read

He Said He'd Do It for $500

Why the cheap quote came back at $8,100 | The Backcut Issue #1

Jacob Hastings