Behind the Bark
Most tree service owners are flying blind with their marketing.
They're spending money on Google Ads because someone told them to. Grinding door-knocking because that's what worked in 2015. Dumping cash into yard signs, hoping something sticks.
Ask them which channel paid for last week's payroll, and most are guessing.
Almost nobody is tracking what's actually bringing in booked jobs versus what's just burning cash and time.
So we're going straight to the source.
We want to know what's working for you right now—and then we'll send the results back so you can see what's working for everyone else, too.
Limb of the Week
Every market is different.
What crushes it for a tree service in Phoenix might flop in Portland. What fills the calendar with residential removals might do nothing for commercial maintenance.
That's why we're asking one simple question:
What type of work is filling your calendar right now, and where are those jobs coming from?
Are you filling up on residential removals from Google? Landing commercial contracts through networking or property managers? Winning government bids? Getting storm work from insurance adjusters?
We're going to compile the responses anonymously and send a simple breakdown to everyone who participates:
Which job types are hot
Which channels are actually driving booked work
How it varies by market and business model
This isn't a survey that disappears into a black hole. You share what's working for you, and you get real-world data back from other operators.
Think of it as free market research that might point you toward your next growth opportunity.
Sawdust
Hit reply and answer these 3 things:
1. Bread and butter job type right now
(residential removals, commercial pruning, storm work, government contracts, utility, etc.)
2. Top 1–3 ways those jobs find you
(Google LSA, GMB/SEO, website, referrals, door knocking, yard signs, networking groups, insurance adjusters, etc.)
3. Closest big city you serve
Kickback
I'm tired of watching tree service owners get sold the same recycled marketing advice that worked five years ago.
"Just run Facebook Lead Ads!" "Google LSA doesn't work!" "You NEED to be on Nextdoor!"
Maybe. Maybe not. It depends on your market, your team, and what kind of work you actually want more of.
If your entire marketing opinion comes from Facebook groups and vendor booths, don't be surprised when it doesn't match what's actually working on the ground.
The only way to cut through the noise is to look at real results from real companies.
That's what we're building here with this little experiment.
So seriously - hit reply.
It takes 30 seconds, and you'll get actual intel you can use instead of another guru's opinion.
Written by Jacob Hastings
Head of Growth & Client Strategy at Growth Ring Media
