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Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Operations & Systems

+1

How to Build a Hiring Pipeline That Actually Works

Apr 4, 2026

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8 min read

How to Build a Hiring Pipeline That Actually Works

The hiring pipeline that keeps 3 crews staffed year-round | The Backcut Issue #61

Jacob Hastings
Jacob Hastings

Operations & Systems

+1

Is Your Equipment Making You Money?

Mar 28, 2026

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6 min read

Is Your Equipment Making You Money?

The Equipment ROI Math Most Owners Skip | The Backcut Issue #60

Jacob Hastings
Jacob Hastings

Operations & Systems

+1

How to Develop Crew Leads Into Real Managers

Mar 21, 2026

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8 min read

How to Develop Crew Leads Into Real Managers

The 90-Day Crew Lead Development Framework | The Backcut Issue #59

Jacob Hastings
Jacob Hastings
Where Your Profit Actually Goes

Mar 14, 2026

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10 min read

Where Your Profit Actually Goes

3 margin leaks that quietly drain tens of thousands per year | The Backcut Issue #58

Jacob Hastings
Jacob Hastings

Google/Maps

+2

What Your $3,000 Actually Bought You Last Month

Mar 7, 2026

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9 min read

What Your $3,000 Actually Bought You Last Month

How to know if your advertising actually works | The Backcut Issue #57

Jacob Hastings
Jacob Hastings

Lead Generation

+4

Your Ads Are A Magnet.

Feb 28, 2026

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8 min read

Your Ads Are A Magnet.

Are They Attracting The Right Jobs? | The Backcut Issue #56

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

What Happens To Your Tree Company If You Disappear For 30 Days?

Feb 21, 2026

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8 min read

What Happens To Your Tree Company If You Disappear For 30 Days?

Your business can't outgrow the person running it. Here's the math. | The Backcut Issue #55

Jacob Hastings
Jacob Hastings

Google/Maps

+2

The 10-minute test that predicts what city to expand into next

Feb 14, 2026

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8 min read

The 10-minute test that predicts what city to expand into next

One free Google search tells you if a city is wide open, a fair fight, or a dogfight to avoid. | The Backcut Issue #54

Jacob Hastings
Jacob Hastings

Pricing & Profit

+1

The Overhead Math Most Tree Services Get Wrong

Feb 7, 2026

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6 min read

The Overhead Math Most Tree Services Get Wrong

You're busy. But are you actually profitable? (Here's how to know) | The Backcut Issue #53

Jacob Hastings
Jacob Hastings

Lead Generation

+2

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

Jan 31, 2026

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7 min read

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52

Jacob Hastings
Jacob Hastings

Intake Forms & Sales Process

+2

A Website That Prints Trust (So Your Ads Actually Book Jobs)

Jan 24, 2026

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6 min read

A Website That Prints Trust (So Your Ads Actually Book Jobs)

The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

The Site Safety Plan That Wins Better Buyers

Jan 17, 2026

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6 min read

The Site Safety Plan That Wins Better Buyers

The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50

Jacob Hastings
Jacob Hastings
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