Operations & Systems
+2
Feb 21, 2026
•
8 min read
Your business can't outgrow the person running it. Here's the math. | The Backcut Issue #55
Google/Maps
Feb 14, 2026
One free Google search tells you if a city is wide open, a fair fight, or a dogfight to avoid. | The Backcut Issue #54
Pricing & Profit
+1
Feb 7, 2026
6 min read
You're busy. But are you actually profitable? (Here's how to know) | The Backcut Issue #53
Lead Generation
Jan 31, 2026
7 min read
The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52
Intake Forms & Sales Process
Jan 24, 2026
The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51
Jan 17, 2026
The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50
Jan 10, 2026
4 min read
The hidden admin tax that caps your booked work | The Backcut Issue #49
Jan 4, 2026
How to win hazardous removals without cutting your price | The Backcut Issue #48
Ads, Tracking & Data Feedback
Jan 3, 2026
3 min read
Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47
+3
Jan 2, 2026
3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46
Dec 28, 2025
How to build local trust that ads can’t buy | The Backcut Issue #45
Dec 27, 2025
5 min read
The 6-step framework to close bigger jobs | The Backcut Issue #44
