Latest Posts

Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Lead Generation

Set Up These 3 Automations This Week in Software You Already Pay For

May 23, 2026

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3 min read

Set Up These 3 Automations This Week in Software You Already Pay For

Three Messages Your Software Should Send Automatically | The Backcut Issue #68

Jacob Hastings

Intake Forms & Sales Process

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

May 16, 2026

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3 min read

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

Filter Before You Follow Up | The Backcut Issue #67

Jacob Hastings

Operations & Systems

What Makes a Tree Service Company Worth 3x vs 5x

May 9, 2026

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3 min read

What Makes a Tree Service Company Worth 3x vs 5x

The five things a buyer actually checks before writing a seven-figure check. | The Backcut Issue #66

Jacob Hastings

Intake Forms & Sales Process

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

May 2, 2026

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5 min read

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

The Revenue Leak Hiding in Your CRM's Outbox | The Backcut Issue #65

Jacob Hastings

Ads, Tracking & Data Feedback

63% of owners don't know if their marketing works. You might be one of them.

Apr 25, 2026

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5 min read

63% of owners don't know if their marketing works. You might be one of them.

The Weekly Scorecard Your Software Probably Can't Build for You | The Backcut Issue #64

Jacob Hastings

Pricing & Profit

The Most Profitable Service You Are Probably Not Offering

Apr 18, 2026

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6 min read

The Most Profitable Service You Are Probably Not Offering

PHC margins top 50% and the work is recurring. Here is how to test it without overhauling your business | The Backcut Issue #63

Jacob Hastings

Intake Forms & Sales Process

Your ISA Badge Is Invisible To Homeowners (here's the fix)

Apr 11, 2026

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7 min read

Your ISA Badge Is Invisible To Homeowners (here's the fix)

Turn Your ISA Cert From Wallpaper Into a Closer | The Backcut Issue #62

Jacob Hastings

Operations & Systems

How to Build a Hiring Pipeline That Actually Works

Apr 4, 2026

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8 min read

How to Build a Hiring Pipeline That Actually Works

The hiring pipeline that keeps 3 crews staffed year-round | The Backcut Issue #61

Jacob Hastings

Operations & Systems

Mar 28, 2026

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6 min read

Is Your Equipment Making You Money?

The Equipment ROI Math Most Owners Skip | The Backcut Issue #60

Jacob Hastings

Operations & Systems

How to Develop Crew Leads Into Real Managers

Mar 21, 2026

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8 min read

How to Develop Crew Leads Into Real Managers

The 90-Day Crew Lead Development Framework | The Backcut Issue #59

Jacob Hastings

Mar 14, 2026

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10 min read

Where Your Profit Actually Goes

3 margin leaks that quietly drain tens of thousands per year | The Backcut Issue #58

Jacob Hastings

Google/Maps

What Your $3,000 Actually Bought You Last Month

Mar 7, 2026

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9 min read

What Your $3,000 Actually Bought You Last Month

How to know if your advertising actually works | The Backcut Issue #57

Jacob Hastings