Latest Posts

Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

They Didn't Forget They Need Tree Work. They Forgot About You.

Nov 16, 2025

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5 min read

They Didn't Forget They Need Tree Work. They Forgot About You.

Why remarketing costs $5/day and converts better than chasing cold leads | The Backcut Issue #27

Jacob Hastings

Nov 15, 2025

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6 min read

The 93-Cent Customer

How losing money on every sale built a $21 million business | The Backcut Issue #26

Jacob Hastings

Nov 13, 2025

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6 min read

The System Problem

You're not overwhelmed - You're the system | The Backcut Issue #25

Jacob Hastings

Nov 9, 2025

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7 min read

The Backcut Issue #24

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 8, 2025

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5 min read

The Backcut Issue #23

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 5, 2025

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9 min read

The Backcut Issue #22

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 2, 2025

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8 min read

The Backcut Issue #21

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 1, 2025

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4 min read

The Backcut Issue #20

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Nov 1, 2025

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7 min read

The Backcut Issue #19

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Oct 26, 2025

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6 min read

The Backcut Issue #18

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Oct 25, 2025

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4 min read

The Backcut Issue #17

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings

Oct 23, 2025

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4 min read

The Backcut Issue #16

Sharpen your thinking. Drop the bs. Grow your business.

Jacob Hastings