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Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Lead Generation

Half Of Your Future Leads May Never See Your Google Listing

Jul 5, 2026

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3 min read

Half Of Your Future Leads May Never See Your Google Listing

The Search Game Just Split in Two | The Backcut Issue #74

Jacob Hastings

Ads, Tracking & Data Feedback

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

Jun 27, 2026

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4 min read

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

The Hidden Tax on Tree Service Ads With Dead or Sparse Facebook Pages | The Backcut Issue #73

Jacob Hastings

Ads, Tracking & Data Feedback

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

Jun 20, 2026

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3 min read

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

See the Three Forces Deciding Your Best Jobs | The Backcut Issue #72

Jacob Hastings

Marketing

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Jun 13, 2026

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2 min read

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Why Your Google Profile Matters More Than Your Website | The Backcut Issue #71

Jacob Hastings

Intake Forms & Sales Process

50-70% of CRM Projects Fail. Is Yours Up Next?

Jun 6, 2026

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3 min read

50-70% of CRM Projects Fail. Is Yours Up Next?

Write It Down Before You Turn It On | The Backcut Issue #70

Jacob Hastings

Operations & Systems

The Tree Service Estimating Problem Nobody Talks About

May 30, 2026

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3 min read

The Tree Service Estimating Problem Nobody Talks About

Your Tuesday price and your Thursday price might not match | The Backcut Issue #69

Jacob Hastings

Lead Generation

Set Up These 3 Automations This Week in Software You Already Pay For

May 23, 2026

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3 min read

Set Up These 3 Automations This Week in Software You Already Pay For

Three Messages Your Software Should Send Automatically | The Backcut Issue #68

Jacob Hastings

Intake Forms & Sales Process

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

May 16, 2026

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3 min read

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

Filter Before You Follow Up | The Backcut Issue #67

Jacob Hastings

Operations & Systems

What Makes a Tree Service Company Worth 3x vs 5x

May 9, 2026

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3 min read

What Makes a Tree Service Company Worth 3x vs 5x

The five things a buyer actually checks before writing a seven-figure check. | The Backcut Issue #66

Jacob Hastings

Intake Forms & Sales Process

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

May 2, 2026

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5 min read

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

The Revenue Leak Hiding in Your CRM's Outbox | The Backcut Issue #65

Jacob Hastings

Ads, Tracking & Data Feedback

63% of owners don't know if their marketing works. You might be one of them.

Apr 25, 2026

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5 min read

63% of owners don't know if their marketing works. You might be one of them.

The Weekly Scorecard Your Software Probably Can't Build for You | The Backcut Issue #64

Jacob Hastings

Pricing & Profit

The Most Profitable Service You Are Probably Not Offering

Apr 18, 2026

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6 min read

The Most Profitable Service You Are Probably Not Offering

PHC margins top 50% and the work is recurring. Here is how to test it without overhauling your business | The Backcut Issue #63

Jacob Hastings