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Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Intake Forms & Sales Process

Your Quote Form Is Either A Toll Booth Or A Gate

Aug 22, 2026

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2 min read

Your Quote Form Is Either A Toll Booth Or A Gate

When to cut friction and when to add it on purpose|The Backcut Issue #81

Jacob Hastings

Hiring

Leads Don't Cap Your Growth, But Climbers Can.

Aug 15, 2026

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4 min read

Leads Don't Cap Your Growth, But Climbers Can.

Turn the ads you already run into the hires you can't find | The Backcut Issue #80

Jacob Hastings

Google/Maps

World-Class for Five Years and Nobody Came

Aug 8, 2026

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4 min read

World-Class for Five Years and Nobody Came

What a Saturday-only smokehouse teaches about getting found | The Backcut Issue #79

Jacob Hastings

Lead Generation

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Aug 1, 2026

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3 min read

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Five things to check before the LSA migration lands there | The Backcut Issue #78

Jacob Hastings

Ads, Tracking & Data Feedback

Three Things to Do Before Google Migrates Your LSA Account

Jul 25, 2026

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2 min read

Three Things to Do Before Google Migrates Your LSA Account

Google's moving your best lead source. Get ahead of it now | The Backcut Issue #77

Jacob Hastings

Lead Generation

You Don't Own Your Pipeline. Most Tree Service Owners Find Out the Hard Way.

Jul 18, 2026

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3 min read

You Don't Own Your Pipeline. Most Tree Service Owners Find Out the Hard Way.

When a rented lead channel breaks, you don't get a vote. | The Backcut Issue #76

Jacob Hastings

Intake Forms & Sales Process

Text, Call, Postcard: The 90-Day Sequence That Turns Old Quotes Into Booked Jobs

Jul 11, 2026

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4 min read

Text, Call, Postcard: The 90-Day Sequence That Turns Old Quotes Into Booked Jobs

Your CRM Is Hiding Real Revenue. Here's How to Pull It Out. | The Backcut Issue #75

Jacob Hastings

Lead Generation

Half Of Your Future Leads May Never See Your Google Listing

Jul 5, 2026

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3 min read

Half Of Your Future Leads May Never See Your Google Listing

The Search Game Just Split in Two | The Backcut Issue #74

Jacob Hastings

Ads, Tracking & Data Feedback

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

Jun 27, 2026

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4 min read

Your Sparse Facebook Page Is Silently Inflating Your Ad Costs

The Hidden Tax on Tree Service Ads With Dead or Sparse Facebook Pages | The Backcut Issue #73

Jacob Hastings

Ads, Tracking & Data Feedback

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

Jun 20, 2026

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3 min read

Three Invisible Forces Are Awarding the $4,000+ Jobs in Your Market Right Now

See the Three Forces Deciding Your Best Jobs | The Backcut Issue #72

Jacob Hastings

Marketing

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Jun 13, 2026

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2 min read

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Why Your Google Profile Matters More Than Your Website | The Backcut Issue #71

Jacob Hastings

Intake Forms & Sales Process

50-70% of CRM Projects Fail. Is Yours Up Next?

Jun 6, 2026

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3 min read

50-70% of CRM Projects Fail. Is Yours Up Next?

Write It Down Before You Turn It On | The Backcut Issue #70

Jacob Hastings