Latest Posts

Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Hiring

Oct 3, 2026

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4 min read

Your Waiting List Is Insurance for a Price Increase

Before you hire for the backlog, find out which of your jobs are underpriced | The Backcut Issue #87

Jacob Hastings

Lead Generation

Sep 26, 2026

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3 min read

Your Referrals Are Steering Your Company

Why referral-only work can drift, and a 20-job check to catch it | The Backcut Issue #86

Jacob Hastings

Ads, Tracking & Data Feedback

Sep 19, 2026

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3 min read

Starting October 1, Google Bills You for Calls Nobody Answered

The 20-second rule coming to your Local Services bill | The Backcut Issue #85

Jacob Hastings

Owner Mindset

Sep 12, 2026

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2 min read

The Two-Minute Stick Pickup

What one Indiana operator knows about the end of every job | The Backcut Issue #84

Jacob Hastings

Ads, Tracking & Data Feedback

Sep 5, 2026

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6 min read

Your CRM Has No Idea Which Ad Brought Your Best Customer

The naming decision that decides what your ad account can ever tell you | The Backcut Issue #83

Jacob Hastings

Marketing

Aug 29, 2026

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2 min read

The Day Your Rival Sells

Two dozen platforms are buying tree companies and leaving the name on the door | The Backcut Issue #82

Jacob Hastings

Intake Forms & Sales Process

Your Quote Form Is Either A Toll Booth Or A Gate

Aug 22, 2026

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2 min read

Your Quote Form Is Either A Toll Booth Or A Gate

When to cut friction and when to add it on purpose | The Backcut Issue #81

Jacob Hastings

Hiring

Leads Don't Cap Your Growth, But Climbers Can.

Aug 15, 2026

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4 min read

Leads Don't Cap Your Growth, But Climbers Can.

Turn the ads you already run into the hires you can't find | The Backcut Issue #80

Jacob Hastings

Google/Maps

World-Class for Five Years and Nobody Came

Aug 8, 2026

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4 min read

World-Class for Five Years and Nobody Came

What a Saturday-only smokehouse teaches about getting found | The Backcut Issue #79

Jacob Hastings

Lead Generation

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Aug 1, 2026

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3 min read

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Five things to check before the LSA migration lands there | The Backcut Issue #78

Jacob Hastings

Ads, Tracking & Data Feedback

Three Things to Do Before Google Migrates Your LSA Account

Jul 25, 2026

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2 min read

Three Things to Do Before Google Migrates Your LSA Account

Google's moving your best lead source. Get ahead of it now | The Backcut Issue #77

Jacob Hastings

Lead Generation

You Don't Own Your Pipeline. Most Tree Service Owners Find Out the Hard Way.

Jul 18, 2026

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3 min read

You Don't Own Your Pipeline. Most Tree Service Owners Find Out the Hard Way.

When a rented lead channel breaks, you don't get a vote. | The Backcut Issue #76

Jacob Hastings