Lead Generation

Content focused specifically on turning attention into actual inquiries and booked estimates — campaigns, offers, forms, follow-up, and any tactic that produces real, trackable leads.

Lead Generation

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

Jan 31, 2026

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7 min read

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52

Jacob Hastings

Lead Generation

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings

Lead Generation

Dec 28, 2025

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4 min read

The Good Neighbor Protocol

How to build local trust that ads can’t buy | The Backcut Issue #45

Jacob Hastings

Lead Generation

The Google Stack + The Estimate Graveyard

Dec 26, 2025

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4 min read

The Google Stack + The Estimate Graveyard

Two Leaks Killing Your Close Rate | The Backcut Issue #43

Jacob Hastings

Lead Generation

Dec 21, 2025

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4 min read

Turn Every Job Site Into a Lead Magnet

A simple crew-to-customer photo pipeline that keeps your marketing consistent without extra man-power. | The Backcut Issue #42

Jacob Hastings

Lead Generation

Dec 20, 2025

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5 min read

The 3-Text Review Engine

Turn happy customers into next month’s calendar | The Backcut Issue #41

Jacob Hastings

Lead Generation

What's actually getting you jobs right now?

Dec 13, 2025

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3 min read

What's actually getting you jobs right now?

Real-world marketing intel from tree service owners | The Backcut Issue #38

Jacob Hastings