Lead Generation

Content focused specifically on turning attention into actual inquiries and booked estimates — campaigns, offers, forms, follow-up, and any tactic that produces real, trackable leads.

Lead Generation

Sep 26, 2026

•

3 min read

Your Referrals Are Steering Your Company

Why referral-only work can drift, and a 20-job check to catch it | The Backcut Issue #86

Jacob Hastings

Lead Generation

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Aug 1, 2026

•

3 min read

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Five things to check before the LSA migration lands there | The Backcut Issue #78

Jacob Hastings

Lead Generation

You Don't Own Your Pipeline. Most Tree Service Owners Find Out the Hard Way.

Jul 18, 2026

•

3 min read

You Don't Own Your Pipeline. Most Tree Service Owners Find Out the Hard Way.

When a rented lead channel breaks, you don't get a vote. | The Backcut Issue #76

Jacob Hastings

Lead Generation

Half Of Your Future Leads May Never See Your Google Listing

Jul 5, 2026

•

3 min read

Half Of Your Future Leads May Never See Your Google Listing

The Search Game Just Split in Two | The Backcut Issue #74

Jacob Hastings

Lead Generation

Set Up These 3 Automations This Week in Software You Already Pay For

May 23, 2026

•

3 min read

Set Up These 3 Automations This Week in Software You Already Pay For

Three Messages Your Software Should Send Automatically | The Backcut Issue #68

Jacob Hastings

Lead Generation

Feb 28, 2026

•

8 min read

Your Ads Are A Magnet.

Are They Attracting The Right Jobs? | The Backcut Issue #56

Jacob Hastings

Lead Generation

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

Jan 31, 2026

•

7 min read

How to Track Every Marketing Dollar, Even the "Untrackable" Ones

The answer to “Did this ad work?" or “Is XYZ ad network worth it?”| The Backcut Issue #52

Jacob Hastings

Lead Generation

Jan 2, 2026

•

3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings

Lead Generation

Dec 28, 2025

•

4 min read

The Good Neighbor Protocol

How to build local trust that ads can’t buy | The Backcut Issue #45

Jacob Hastings

Lead Generation

The Google Stack + The Estimate Graveyard

Dec 26, 2025

•

4 min read

The Google Stack + The Estimate Graveyard

Two Leaks Killing Your Close Rate | The Backcut Issue #43

Jacob Hastings

Lead Generation

Dec 21, 2025

•

4 min read

Turn Every Job Site Into a Lead Magnet

A simple crew-to-customer photo pipeline that keeps your marketing consistent without extra man-power. | The Backcut Issue #42

Jacob Hastings

Lead Generation

Dec 20, 2025

•

5 min read

The 3-Text Review Engine

Turn happy customers into next month’s calendar | The Backcut Issue #41

Jacob Hastings

Lead Generation

What's actually getting you jobs right now?

Dec 13, 2025

•

3 min read

What's actually getting you jobs right now?

Real-world marketing intel from tree service owners | The Backcut Issue #38

Jacob Hastings

Lead Generation

The Local App Tree Guys Are Sleeping On (For Now)

Dec 7, 2025

•

3 min read

The Local App Tree Guys Are Sleeping On (For Now)

Most tree guys have never heard of this app (and the leads are cheaper than Facebook) | The Backcut Issue #36

Jacob Hastings

Lead Generation

Nov 29, 2025

•

3 min read

The $150 Champagne Campaign

How to steal a $19k marketing strategy with a Sharpie and a stamp | The Backcut Issue #32

Jacob Hastings

Lead Generation

They Didn't Forget They Need Tree Work. They Forgot About You.

Nov 16, 2025

•

3 min read

They Didn't Forget They Need Tree Work. They Forgot About You.

Why remarketing costs $5/day and converts better than chasing cold leads | The Backcut Issue #27

Jacob Hastings

Lead Generation

Nov 13, 2025

•

3 min read

The System Problem

You're not overwhelmed - You're the system | The Backcut Issue #25

Jacob Hastings

Lead Generation

The First Company to Answer Usually Wins

Nov 8, 2025

•

2 min read

The First Company to Answer Usually Wins

Sixty-two percent of calls go to voicemail. Most never call back | The Backcut Issue #23

Jacob Hastings

Lead Generation

Nov 5, 2025

•

6 min read

You Paid to Get That Customer Once

Then let your competitor buy them back | The Backcut Issue #22

Jacob Hastings

Lead Generation

The Second-Largest Search Engine Isn't Bing

Nov 2, 2025

•

5 min read

The Second-Largest Search Engine Isn't Bing

Why a ten-minute video keeps working two years later | The Backcut Issue #21

Jacob Hastings

Lead Generation

Nov 1, 2025

•

4 min read

Your Best Leads Open Mailboxes Too

EDDM, and why the mailbox has less competition than the search bar | The Backcut Issue #19

Jacob Hastings

Lead Generation

The Cheapest Leads in Town Are in Your Neighborhood

Oct 23, 2025

•

2 min read

The Cheapest Leads in Town Are in Your Neighborhood

Community pages, Craigslist, and yard signs, treated like marketing | The Backcut Issue #16

Jacob Hastings

Lead Generation

Sep 20, 2025

•

2 min read

The Duck Deficiency

Why filtering beats more leads | The Backcut Issue #2

Jacob Hastings