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Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Ads, Tracking & Data Feedback

+2

Prequalify Your Leads Before You Drive

Dec 14, 2025

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5 min read

Prequalify Your Leads Before You Drive

One form question that kills tire-kicker estimates | The Backcut Issue #39

Jacob Hastings
Jacob Hastings

Lead Generation

+2

What's actually getting you jobs right now?

Dec 13, 2025

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3 min read

What's actually getting you jobs right now?

Real-world marketing intel from tree service owners | The Backcut Issue #38

Jacob Hastings
Jacob Hastings

Commercial Tree Work

+2

Uncle Sam Has Tree Work

Dec 11, 2025

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4 min read

Uncle Sam Has Tree Work

How to win six-figure city, county, and school contracts for your tree service | The Backcut Issue #37

Jacob Hastings
Jacob Hastings

Lead Generation

+1

The Local App Tree Guys Are Sleeping On (For Now)

Dec 7, 2025

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3 min read

The Local App Tree Guys Are Sleeping On (For Now)

Most tree guys have never heard of this app (and the leads are cheaper than Facebook) | The Backcut Issue #36

Jacob Hastings
Jacob Hastings

Pricing & Profit

+1

The Winning Bid

Dec 6, 2025

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4 min read

The Winning Bid

Why your process is costing you jobs (and how to fix it) | The Backcut Issue #35

Jacob Hastings
Jacob Hastings

Ads, Tracking & Data Feedback

+1

The 9 Numbers

Dec 4, 2025

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4 min read

The 9 Numbers

The metrics between you and doubling your revenue | The Backcut Issue #34

Jacob Hastings
Jacob Hastings

Ads, Tracking & Data Feedback

+1

The Untrackable Advantage

Nov 30, 2025

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3 min read

The Untrackable Advantage

Why the tree services winning long-term aren't obsessing over clicks | The Backcut Issue #33

Jacob Hastings
Jacob Hastings

Lead Generation

+1

The $150 Champagne Campaign

Nov 29, 2025

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3 min read

The $150 Champagne Campaign

How to steal a $19k marketing strategy with a Sharpie and a stamp | The Backcut Issue #32

Jacob Hastings
Jacob Hastings

Google/Maps

+2

The Best-Kept Secret in Town

Nov 28, 2025

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3 min read

The Best-Kept Secret in Town

Why the guy with worse skills is booked out while you're staring at an empty Thursday | The Backcut Issue #31

Jacob Hastings
Jacob Hastings

Ads, Tracking & Data Feedback

+1

You'd Never Let a Ground Guy "Try Stuff" With a Saw

Nov 23, 2025

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3 min read

You'd Never Let a Ground Guy "Try Stuff" With a Saw

So why are you doing it with your ad account? | The Backcut Issue #30

Jacob Hastings
Jacob Hastings

Owner Mindset

You Can't Market Better Than You Lead Yourself

Nov 22, 2025

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3 min read

You Can't Market Better Than You Lead Yourself

How straight-line leadership turns reactive marketing into reliable revenue | The Backcut Issue #29

Jacob Hastings
Jacob Hastings

Marketing

Your Customers Already Wrote Your Best Ads

Nov 20, 2025

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3 min read

Your Customers Already Wrote Your Best Ads

Why your ad copy sounds generic and how to fix it with words they already said | The Backcut Issue #28

Jacob Hastings
Jacob Hastings
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