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Owner Mindset

Pieces that challenge how you think about “busy vs profitable,” what you say yes/no to, and how you make decisions as an owner.

Pricing & Profit

+2

The $500 Guy Beat You on Paper

Jan 4, 2026

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4 min read

The $500 Guy Beat You on Paper

How to win hazardous removals without cutting your price | The Backcut Issue #48

Jacob Hastings
Jacob Hastings

Lead Generation

+2

The Good Neighbor Protocol

Dec 28, 2025

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4 min read

The Good Neighbor Protocol

How to build local trust that ads can’t buy | The Backcut Issue #45

Jacob Hastings
Jacob Hastings

Pricing & Profit

+2

Stop Quoting Trees. Start Diagnosing.

Dec 27, 2025

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5 min read

Stop Quoting Trees. Start Diagnosing.

The 6-step framework to close bigger jobs | The Backcut Issue #44

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

Are you accidentally paying customers to use your equipment?

Dec 18, 2025

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6 min read

Are you accidentally paying customers to use your equipment?

The math behind overhead, equipment rates, and profitable minimums | The Backcut Issue #40

Jacob Hastings
Jacob Hastings

Sharpen your thinking. Grow your business. Drop the BS. Trusted by growth-minded tree care pros, estimators, and owners across the U.S.

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