Marketing

Content about how tree services get found and chosen — ads, branding, websites, reviews, and anything that helps homeowners or commercial clients discover and pick your company.

Marketing

Aug 29, 2026

•

2 min read

The Day Your Rival Sells

Two dozen platforms are buying tree companies and leaving the name on the door | The Backcut Issue #82

Jacob Hastings

Google/Maps

World-Class for Five Years and Nobody Came

Aug 8, 2026

•

4 min read

World-Class for Five Years and Nobody Came

What a Saturday-only smokehouse teaches about getting found | The Backcut Issue #79

Jacob Hastings

Lead Generation

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Aug 1, 2026

•

3 min read

Somebody Still Has Keys to Your Google Ads Account. Is It You?

Five things to check before the LSA migration lands there | The Backcut Issue #78

Jacob Hastings

Marketing

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Jun 13, 2026

•

2 min read

58.5% of Searches Never Click a Link. Your GBP Is Where You Win or Lose.

Why Your Google Profile Matters More Than Your Website | The Backcut Issue #71

Jacob Hastings

Intake Forms & Sales Process

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

May 2, 2026

•

5 min read

1 in 6 of Your Proposals Probably Never Reach the Customer's Inbox

The Revenue Leak Hiding in Your CRM's Outbox | The Backcut Issue #65

Jacob Hastings

Pricing & Profit

The Most Profitable Service You Are Probably Not Offering

Apr 18, 2026

•

6 min read

The Most Profitable Service You Are Probably Not Offering

PHC margins top 50% and the work is recurring. Here is how to test it without overhauling your business | The Backcut Issue #63

Jacob Hastings

Intake Forms & Sales Process

Your ISA Badge Is Invisible To Homeowners (here's the fix)

Apr 11, 2026

•

7 min read

Your ISA Badge Is Invisible To Homeowners (here's the fix)

Turn Your ISA Cert From Wallpaper Into a Closer | The Backcut Issue #62

Jacob Hastings

Lead Generation

Feb 28, 2026

•

8 min read

Your Ads Are A Magnet.

Are They Attracting The Right Jobs? | The Backcut Issue #56

Jacob Hastings

Operations & Systems

What Happens To Your Tree Company If You Disappear For 30 Days?

Feb 21, 2026

•

8 min read

What Happens To Your Tree Company If You Disappear For 30 Days?

Your business can't outgrow the person running it. Here's the math. | The Backcut Issue #55

Jacob Hastings

Intake Forms & Sales Process

A Website That Prints Trust (So Your Ads Actually Book Jobs)

Jan 24, 2026

•

6 min read

A Website That Prints Trust (So Your Ads Actually Book Jobs)

The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51

Jacob Hastings

Lead Generation

Dec 28, 2025

•

4 min read

The Good Neighbor Protocol

How to build local trust that ads can’t buy | The Backcut Issue #45

Jacob Hastings

Lead Generation

The Google Stack + The Estimate Graveyard

Dec 26, 2025

•

4 min read

The Google Stack + The Estimate Graveyard

Two Leaks Killing Your Close Rate | The Backcut Issue #43

Jacob Hastings

Lead Generation

Dec 21, 2025

•

4 min read

Turn Every Job Site Into a Lead Magnet

A simple crew-to-customer photo pipeline that keeps your marketing consistent without extra man-power. | The Backcut Issue #42

Jacob Hastings

Lead Generation

Dec 20, 2025

•

5 min read

The 3-Text Review Engine

Turn happy customers into next month’s calendar | The Backcut Issue #41

Jacob Hastings

Lead Generation

What's actually getting you jobs right now?

Dec 13, 2025

•

3 min read

What's actually getting you jobs right now?

Real-world marketing intel from tree service owners | The Backcut Issue #38

Jacob Hastings

Lead Generation

The Local App Tree Guys Are Sleeping On (For Now)

Dec 7, 2025

•

3 min read

The Local App Tree Guys Are Sleeping On (For Now)

Most tree guys have never heard of this app (and the leads are cheaper than Facebook) | The Backcut Issue #36

Jacob Hastings

Ads, Tracking & Data Feedback

Nov 30, 2025

•

3 min read

The Untrackable Advantage

Why the tree services winning long-term aren't obsessing over clicks | The Backcut Issue #33

Jacob Hastings

Lead Generation

Nov 29, 2025

•

3 min read

The $150 Champagne Campaign

How to steal a $19k marketing strategy with a Sharpie and a stamp | The Backcut Issue #32

Jacob Hastings

Google/Maps

Nov 28, 2025

•

3 min read

The Best-Kept Secret in Town

Why the guy with worse skills is booked out while you're staring at an empty Thursday | The Backcut Issue #31

Jacob Hastings

Ads, Tracking & Data Feedback

You'd Never Let a Ground Guy "Try Stuff" With a Saw

Nov 23, 2025

•

3 min read

You'd Never Let a Ground Guy "Try Stuff" With a Saw

So why are you doing it with your ad account? | The Backcut Issue #30

Jacob Hastings

Marketing

Your Customers Already Wrote Your Best Ads

Nov 20, 2025

•

3 min read

Your Customers Already Wrote Your Best Ads

Why your ad copy sounds generic and how to fix it with words they already said | The Backcut Issue #28

Jacob Hastings

Lead Generation

They Didn't Forget They Need Tree Work. They Forgot About You.

Nov 16, 2025

•

3 min read

They Didn't Forget They Need Tree Work. They Forgot About You.

Why remarketing costs $5/day and converts better than chasing cold leads | The Backcut Issue #27

Jacob Hastings

Pricing & Profit

Nov 15, 2025

•

4 min read

The 93-Cent Customer

How losing money on every sale built a $21 million business | The Backcut Issue #26

Jacob Hastings

Marketing

Three Agencies, Two Years, Forty Thousand Dollars

Nov 9, 2025

•

4 min read

Three Agencies, Two Years, Forty Thousand Dollars

Why most agencies run on you not knowing | The Backcut Issue #24

Jacob Hastings

Lead Generation

Nov 5, 2025

•

6 min read

You Paid to Get That Customer Once

Then let your competitor buy them back | The Backcut Issue #22

Jacob Hastings