Marketing

Content about how tree services get found and chosen — ads, branding, websites, reviews, and anything that helps homeowners or commercial clients discover and pick your company.

Operations & Systems

What Happens To Your Tree Company If You Disappear For 30 Days?

Feb 21, 2026

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8 min read

What Happens To Your Tree Company If You Disappear For 30 Days?

Your business can't outgrow the person running it. Here's the math. | The Backcut Issue #55

Jacob Hastings

Intake Forms & Sales Process

A Website That Prints Trust (So Your Ads Actually Book Jobs)

Jan 24, 2026

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6 min read

A Website That Prints Trust (So Your Ads Actually Book Jobs)

The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51

Jacob Hastings

Lead Generation

Dec 28, 2025

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4 min read

The Good Neighbor Protocol

How to build local trust that ads can’t buy | The Backcut Issue #45

Jacob Hastings

Lead Generation

The Google Stack + The Estimate Graveyard

Dec 26, 2025

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4 min read

The Google Stack + The Estimate Graveyard

Two Leaks Killing Your Close Rate | The Backcut Issue #43

Jacob Hastings

Lead Generation

Dec 21, 2025

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4 min read

Turn Every Job Site Into a Lead Magnet

A simple crew-to-customer photo pipeline that keeps your marketing consistent without extra man-power. | The Backcut Issue #42

Jacob Hastings

Lead Generation

Dec 20, 2025

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5 min read

The 3-Text Review Engine

Turn happy customers into next month’s calendar | The Backcut Issue #41

Jacob Hastings

Lead Generation

What's actually getting you jobs right now?

Dec 13, 2025

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3 min read

What's actually getting you jobs right now?

Real-world marketing intel from tree service owners | The Backcut Issue #38

Jacob Hastings