Lead Generation
+1
Nov 16, 2025
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3 min read
Why remarketing costs $5/day and converts better than chasing cold leads | The Backcut Issue #27
Pricing & Profit
Nov 15, 2025
4 min read
How losing money on every sale built a $21 million business | The Backcut Issue #26
+2
Nov 13, 2025
You're not overwhelmed - You're the system | The Backcut Issue #25
Marketing
Nov 9, 2025
Why most agencies run on you not knowing | The Backcut Issue #24
Nov 8, 2025
2 min read
Sixty-two percent of calls go to voicemail. Most never call back | The Backcut Issue #23
Nov 5, 2025
6 min read
Then let your competitor buy them back | The Backcut Issue #22
Nov 2, 2025
5 min read
Why a ten-minute video keeps working two years later | The Backcut Issue #21
Owner Mindset
Nov 1, 2025
A look back, and a question for you | The Backcut Issue #20
EDDM, and why the mailbox has less competition than the search bar | The Backcut Issue #19
Ads, Tracking & Data Feedback
Oct 26, 2025
Why smart bidding rewards your cheapest garbage leads | The Backcut Issue #18
Oct 25, 2025
Audit your last dozen bids and find the pattern | The Backcut Issue #17
Oct 23, 2025
Community pages, Craigslist, and yard signs, treated like marketing | The Backcut Issue #16
