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Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Intake Forms & Sales Process

+2

A Website That Prints Trust (So Your Ads Actually Book Jobs)

Jan 24, 2026

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6 min read

A Website That Prints Trust (So Your Ads Actually Book Jobs)

The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

The Site Safety Plan That Wins Better Buyers

Jan 17, 2026

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6 min read

The Site Safety Plan That Wins Better Buyers

The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

Why “just using cell phones” is costing you booked jobs

Jan 10, 2026

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4 min read

Why “just using cell phones” is costing you booked jobs

The hidden admin tax that caps your booked work | The Backcut Issue #49

Jacob Hastings
Jacob Hastings

Pricing & Profit

+2

The $500 Guy Beat You on Paper

Jan 4, 2026

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4 min read

The $500 Guy Beat You on Paper

How to win hazardous removals without cutting your price | The Backcut Issue #48

Jacob Hastings
Jacob Hastings

Ads, Tracking & Data Feedback

+2

The Cost-Per-Job Scoreboard

Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings
Jacob Hastings

Lead Generation

+3

The Google Leak Switches

Jan 2, 2026

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3 min read

The Google Leak Switches

3 hidden settings that quietly turn buyers into tire-kickers | The Backcut Issue #46

Jacob Hastings
Jacob Hastings

Lead Generation

+2

The Good Neighbor Protocol

Dec 28, 2025

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4 min read

The Good Neighbor Protocol

How to build local trust that ads can’t buy | The Backcut Issue #45

Jacob Hastings
Jacob Hastings

Pricing & Profit

+2

Stop Quoting Trees. Start Diagnosing.

Dec 27, 2025

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5 min read

Stop Quoting Trees. Start Diagnosing.

The 6-step framework to close bigger jobs | The Backcut Issue #44

Jacob Hastings
Jacob Hastings

Lead Generation

+2

The Google Stack + The Estimate Graveyard

Dec 26, 2025

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4 min read

The Google Stack + The Estimate Graveyard

Two Leaks Killing Your Close Rate | The Backcut Issue #43

Jacob Hastings
Jacob Hastings

Lead Generation

+2

Turn Every Job Site Into a Lead Magnet

Dec 21, 2025

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4 min read

Turn Every Job Site Into a Lead Magnet

A simple crew-to-customer photo pipeline that keeps your marketing consistent without extra man-power. | The Backcut Issue #42

Jacob Hastings
Jacob Hastings

Lead Generation

+2

The 3-Text Review Engine

Dec 20, 2025

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5 min read

The 3-Text Review Engine

Turn happy customers into next month’s calendar | The Backcut Issue #41

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

Are you accidentally paying customers to use your equipment?

Dec 18, 2025

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6 min read

Are you accidentally paying customers to use your equipment?

The math behind overhead, equipment rates, and profitable minimums | The Backcut Issue #40

Jacob Hastings
Jacob Hastings
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