Intake Forms & Sales Process
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Oct 19, 2025
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2 min read
Parts wear out. Service them | The Backcut Issue #15
Marketing
Oct 18, 2025
3 min read
Perry Marshall's triangle, run backwards | The Backcut Issue #14
Pricing & Profit
Oct 16, 2025
Ten percent on each one compounds to thirty-three | The Backcut Issue #13
Google/Maps
Oct 12, 2025
The dangerous middle is doing both badly | The Backcut Issue #12
Ads, Tracking & Data Feedback
Oct 11, 2025
Clicks on your own name should be the cheapest ones you buy | The Backcut Issue #11
Oct 9, 2025
Napkin math for what a click can cost you | The Backcut Issue #10
Oct 5, 2025
iOS 26 killed the click IDs. Build tracking that survives the storm | The Backcut Issue #9
Oct 4, 2025
Six thousand leads on the dashboard, five thousand in real life | The Backcut Issue #8
Oct 2, 2025
Match the ad channel to how your crew answers the phone | The Backcut Issue #7
Sep 28, 2025
Google only knows what you tell it a lead is worth | The Backcut Issue #6
Operations & Systems
Sep 27, 2025
Your systems are your safety ropes | The Backcut Issue #5
Sep 25, 2025
Taleb's barbell, applied to a tree service business | The Backcut Issue #4
