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Latest Posts

Sharpen your thinking. Revisit every cut we’ve made to help tree service pros grow.

Marketing

+1

The Hog-Scratching Sales Secret

Sep 21, 2025

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2 min read

The Hog-Scratching Sales Secret

What someone selling books door-to-door knew about growth | The Backcut Issue #3

Jacob Hastings
Jacob Hastings

Lead Generation

+1

The Duck Deficiency

Sep 20, 2025

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2 min read

The Duck Deficiency

Why filtering beats more leads | The Backcut Issue #2

Jacob Hastings
Jacob Hastings

Pricing & Profit

+1

He Said He'd Do It for $500

Sep 18, 2025

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2 min read

He Said He'd Do It for $500

Why the cheap quote came back at $8,100 | The Backcut Issue #1

Jacob Hastings
Jacob Hastings

Sharpen your thinking. Grow your business. Drop the BS.
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