You know that prospect who said "let me think about it" three months ago? Or the customer who used you twice in 2023 and then... vanished?

They didn't forget they need tree work. They just forgot about YOU.

Here's the truth: most tree companies spend 100% of their ad budget chasing cold prospects while completely ignoring their warmest audience. People who have already visited their website. Called once and got a quote. Even hired them before.

And here's the kicker: remarketing to these people costs a fraction of what you pay to find new leads. We're talking $5-15 per day, not $500.

Let's talk about what actually works in remarketing for tree services.

First, understand this: people who've interacted with you before don't need to be sold from scratch. They need to be reminded why they were interested in the first place. And more importantly, they need their objections handled.

Here are three remarketing ad formats that consistently work:

1. Testimonial Ads

Show real customers talking about their experience. The key? Address the specific concern your prospect probably has. "I thought it would be way more expensive, but..." or "I was worried about the mess, but they left my yard cleaner than they found it."

These work because prospects who didn't buy often had an unspoken objection. Your testimonial might answer it without them having to ask.

2. Objection-Handling Ads

Direct and simple. "Worried about the cost? Here's how we price tree removal." Or "Wondering if you really need that oak removed? Here are the signs we look for."

These ads work on lapsed prospects because you're continuing the conversation they started in their head but never had with you.

3. Story-Based Ads

Show your team solving a real problem. "Yesterday, we removed a 42-foot maple that was leaning over the Johnsons’ garage. Here's what we found when we got inside the trunk..."

These aren't sales pitches. They're proof that you do great work and know your stuff. They build the know, like, and trust factor that turns "maybe later" into "let's book it now."

The strategy? Run these ads only to people who've been to your website, watched a previous video, or are on your customer list. For $5-15 per day, you stay top of mind. And when that storm hits, or when they finally decide to pull the trigger, who do you think they'll call?

Quick remarketing setup checklist that we can help you set up:

That's it. You're not trying to reach everyone. You're staying visible to the people who already raised their hands.

Here's what drives me crazy: tree company owners will spend $300 to get a new lead, give them a quote, and then just... let them disappear forever.

No follow-up sequence. No remarketing. Nothing.

That's not a marketing problem. That's a leaving money on the table kind of problem.

You already paid to get that prospect's attention. You already earned enough trust that they let you give them a quote. And then you let a competitor who stays top of mind swoop in and close them?

Look, I get it. You're busy running a business. But remarketing isn't hard. It's just consistent. And it turns your existing marketing investment into something that keeps working long after you stop paying for new leads.

Want us to set it up for you?

We'll show you exactly which prospects you're losing, where your remarketing should be running, and how to stay top of mind without wasting budget.

$100 gets you:

→ A snapshot report showing where you're losing calls and follow-up opportunities
→ A prioritized list of fixes ranked by impact
→ A working session walking through what to set up and how

We spend 3-4 hours prepping before the call so you walk away with a plan, not homework. If you don't leave with at least $1,000 in clarity on what's costing you jobs, we'll refund your $100. No questions.

Stop acting like every prospect needs to be brand new. Your best prospects are the ones who already know you exist.

Written by Jacob Hastings
Head of Growth & Client Strategy at Growth Ring Media