Behind the Bark

You built something worth selling. The question is: how much?

Tree services in the $1M to $10M range typically sell at 3x to 5x EBITDA. With 50+ private equity firms now actively buying in the landscaping and tree care space, that range is real and current.

Run the math on your own business. If your EBITDA is $600,000, the difference between a 3x and a 5x multiple is $1.2 million. Same revenue. Same trucks. Same crews. A seven-figure gap based on factors most owners have never thought about.

So what separates a 3x exit from a 5x exit?

It is almost never revenue. It is almost never equipment. It is five specific things a buyer evaluates before they write a check. And every one of them is something you can start improving this month, whether you plan to sell next year or in ten years.

Limb of the Week

Five things that move your multiple.

1. Owner dependency.

If you leave and the business breaks, a buyer is not buying a company. They are buying your calendar. And they will price it accordingly.

Can your company run for 30 days without you? Not survive. Run. Jobs scheduled, estimates sent, crews dispatched, invoices collected. If the answer is no, that is the single biggest drag on your valuation.

Buyers measure this. They look at how many customer relationships are in the owner's name, how many decisions require the owner's approval, and what happens to revenue if the owner steps back.

2. Recurring revenue percentage.

A company that depends on one-off residential removals is worth less than a company with annual maintenance contracts, PHC programs, and commercial agreements that renew automatically.

Why? Predictability. A buyer paying 4x or 5x wants to know that revenue will still be there 12 months after closing. Recurring contracts provide that proof. One-off jobs do not.

What percentage of your revenue renews without you picking up the phone?

3. Customer concentration.

If your top 5 customers account for more than 40% of revenue, your multiple drops. One lost contract and the whole deal falls apart.

Buyers run this analysis early. A diversified customer base with no single client above 10% of revenue signals stability. A company that would lose a quarter of its income if one property manager switched vendors signals risk.

Could you lose your biggest customer tomorrow and still cover payroll?

4. Crew retention and depth.

A buyer is not just acquiring your contracts. They are acquiring the people who fulfill them. If your lead climber and crew leads leave after the sale, the buyer just paid seven figures for a fleet of trucks and no one to run them.

Companies with documented training programs, clear pay structures, and crew leads who have been there 3+ years get higher multiples. Companies where the owner is the only one who knows how everything works get discounted.

5. Documented systems and clean financials.

This is where a lot of good companies lose money at the closing table. The operation runs fine, but nothing is written down. Pricing lives in the owner's head. Scheduling depends on one person. Financials are a mess of personal expenses mixed with business expenses.

Buyers pay a premium for clean books, documented SOPs, and systems that a new owner can step into without a six-month learning curve. They pay a discount (or walk away) when the answer to every question is "ask the owner."

Sawdust

Action Steps

  • Take the 30-day test. Imagine you are unreachable for a full month. Write down every function that would stall. That list is your owner-dependency score, and every item on it is a valuation drag. (20 minutes)

  • Calculate your recurring revenue percentage. Add up all revenue from contracts, maintenance agreements, and auto-renewing services. Divide by total revenue. If it is below 20%, that is the first thing to fix before any exit conversation. (30 minutes with your books)

  • Run the customer concentration check. List your top 10 customers by annual revenue. If any single customer is above 15%, or your top 5 are above 40% combined, a buyer will flag it. (15 minutes)

  • Ask your accountant one question: "If a buyer looked at my books today, what would they ask about first?" Whatever the answer is, fix that before it becomes a negotiation chip used against you. (15 minutes to ask, time varies to fix)

Kickback

More than 50 PE firms are actively buying tree care and landscaping companies right now. SavATree alone completed roughly 27 acquisitions during one ownership cycle. This is not something that might happen someday. It is happening.

And the owners getting the best deals have one thing in common: they started preparing years before they planned to sell.

The ones getting lowballed share a different trait: they assumed being busy and profitable was enough.

It is not. Being busy and profitable, with the owner holding everything together, gets you a 3x. Add transferable systems, recurring contracts, and a team that stays after closing, and the multiple climbs toward 5x.

That gap is the difference between retiring comfortably and retiring wealthy. And it comes down to whether you built a company that works without you or a job that pays well until you stop showing up.

Every improvement on this list makes your company more valuable AND easier to run today. You do not have to be planning an exit to benefit from operating like a business someone would want to buy.

Whether you are thinking about selling in 2 years or 12, the work is the same: build something that runs without your hands on every lever.

If you looked at those five factors and realized your company has gaps, you are not behind. You are just aware now. And that is the starting line.

Reply and tell me which of the five hit closest to home. I will point you toward what we have seen other owners in your situation do about it.

Until next Saturday, keep your processes tight and your estimates clean!
See you next week.

-Jacob Hastings

The Backcut

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