Content on turning “any lead” into good leads only—pre-qualifying prospects, cutting tire-kickers, and focusing on the jobs that actually turn into profit.
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Jan 3, 2026
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3 min read
Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47
Dec 14, 2025
5 min read
One form question that kills tire-kicker estimates | The Backcut Issue #39