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Lead Quality & Filtering

Content on turning “any lead” into good leads only—pre-qualifying prospects, cutting tire-kickers, and focusing on the jobs that actually turn into profit.

Intake Forms & Sales Process

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A Website That Prints Trust (So Your Ads Actually Book Jobs)

Jan 24, 2026

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6 min read

A Website That Prints Trust (So Your Ads Actually Book Jobs)

The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

The Site Safety Plan That Wins Better Buyers

Jan 17, 2026

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6 min read

The Site Safety Plan That Wins Better Buyers

The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50

Jacob Hastings
Jacob Hastings

Operations & Systems

+2

Why “just using cell phones” is costing you booked jobs

Jan 10, 2026

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4 min read

Why “just using cell phones” is costing you booked jobs

The hidden admin tax that caps your booked work | The Backcut Issue #49

Jacob Hastings
Jacob Hastings

Ads, Tracking & Data Feedback

+2

The Cost-Per-Job Scoreboard

Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings
Jacob Hastings

Ads, Tracking & Data Feedback

+2

Prequalify Your Leads Before You Drive

Dec 14, 2025

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5 min read

Prequalify Your Leads Before You Drive

One form question that kills tire-kicker estimates | The Backcut Issue #39

Jacob Hastings
Jacob Hastings

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