Content on turning “any lead” into good leads only—pre-qualifying prospects, cutting tire-kickers, and focusing on the jobs that actually turn into profit.
Intake Forms & Sales Process
+2
Jan 24, 2026
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6 min read
The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51
Operations & Systems
Jan 17, 2026
The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50
Jan 10, 2026
4 min read
The hidden admin tax that caps your booked work | The Backcut Issue #49
Ads, Tracking & Data Feedback
Jan 3, 2026
3 min read
Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47
Dec 14, 2025
5 min read
One form question that kills tire-kicker estimates | The Backcut Issue #39