Lead Quality & Filtering

Content on turning “any lead” into good leads only—pre-qualifying prospects, cutting tire-kickers, and focusing on the jobs that actually turn into profit.

Intake Forms & Sales Process

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

May 16, 2026

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3 min read

Build a Simple Lead Filter in 45 Minutes That Saves You Hours Every Week

Filter Before You Follow Up | The Backcut Issue #67

Jacob Hastings

Ads, Tracking & Data Feedback

63% of owners don't know if their marketing works. You might be one of them.

Apr 25, 2026

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5 min read

63% of owners don't know if their marketing works. You might be one of them.

The Weekly Scorecard Your Software Probably Can't Build for You | The Backcut Issue #64

Jacob Hastings

Lead Generation

Feb 28, 2026

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8 min read

Your Ads Are A Magnet.

Are They Attracting The Right Jobs? | The Backcut Issue #56

Jacob Hastings

Intake Forms & Sales Process

A Website That Prints Trust (So Your Ads Actually Book Jobs)

Jan 24, 2026

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6 min read

A Website That Prints Trust (So Your Ads Actually Book Jobs)

The 5 pages that turn paid clicks into booked estimates | The Backcut Issue #51

Jacob Hastings

Operations & Systems

The Site Safety Plan That Wins Better Buyers

Jan 17, 2026

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6 min read

The Site Safety Plan That Wins Better Buyers

The 1-page scope that protects margin and filters bad buyers | The Backcut Issue #50

Jacob Hastings

Operations & Systems

Why “just using cell phones” is costing you booked jobs

Jan 10, 2026

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4 min read

Why “just using cell phones” is costing you booked jobs

The hidden admin tax that caps your booked work | The Backcut Issue #49

Jacob Hastings

Ads, Tracking & Data Feedback

Jan 3, 2026

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3 min read

The Cost-Per-Job Scoreboard

Why cost per lead misleads and how to stop flying blind | The Backcut Issue #47

Jacob Hastings

Ads, Tracking & Data Feedback

Dec 14, 2025

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5 min read

Prequalify Your Leads Before You Drive

One form question that kills tire-kicker estimates | The Backcut Issue #39

Jacob Hastings

Ads, Tracking & Data Feedback

Google's AI Can't Tell a Customer From a Bot

Oct 26, 2025

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3 min read

Google's AI Can't Tell a Customer From a Bot

Why smart bidding rewards your cheapest garbage leads | The Backcut Issue #18

Jacob Hastings

Ads, Tracking & Data Feedback

Oct 4, 2025

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2 min read

The $200,000 Phantom Lead Problem

Six thousand leads on the dashboard, five thousand in real life | The Backcut Issue #8

Jacob Hastings

Ads, Tracking & Data Feedback

Your Marketing Plumbing Is Probably Broken

Sep 28, 2025

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2 min read

Your Marketing Plumbing Is Probably Broken

Google only knows what you tell it a lead is worth | The Backcut Issue #6

Jacob Hastings

Lead Generation

Sep 20, 2025

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2 min read

The Duck Deficiency

Why filtering beats more leads | The Backcut Issue #2

Jacob Hastings