Read this if you’re tired of cheap jobs eating your budget.

If your marketing keeps bringing in cheap jobs, it’s not because “Google doesn’t work.” It’s because Google doesn’t know what’s valuable to you. And that’s not Google’s fault, it’s whoever’s running your ads.

Tracking for Google and Facebook is like plumbing in your house.

You don't think about it when it's working. You don't see it. You assume it's fine because water comes out when you turn the handle.

But when it breaks? You're looking at thousands in damage and emergency repair bills.

Here's what most tree service owners don't realize: Google's algorithm is only as smart as the data you feed it.

Right now, Google probably thinks all your leads are worth the same. A homeowner calling about a $200 shrub removal gets the same bid priority as a commercial property manager needing $15K in storm cleanup.

That's like having your plumbing system treat a garden hose the same as your main water line.

When someone fills out your estimate form or calls your number, Google needs to know what happened next. Did they book? What was the job worth? Did they become a repeat customer?

Without this feedback loop, Google is bidding blind. It's like hiring a crew chief who can't tell the difference between a 20-foot oak and a 60-foot pine.

Let's say you're spending $2,000/month on Google ads. Without proper tracking, Google might send you 50 leads worth an average of $800 each. Total value: $40K.

But with proper conversion value tracking, Google learns to prioritize the $3K+ jobs. Same $2,000 budget, but now you get 25 leads averaging $2,200 each. Total value: $55K.

That "invisible" tracking setup just made you an extra $15K/month. 

Without any extra work on your part. 

Again, same budget.

The scary part is most tree services are running ads right now with broken or no tracking. They're paying premium prices for economy results.

→ Google Ads conversion tracking tip: Set up phone call tracking with call duration minimums. Calls under 60 seconds probably aren't qualified leads worth optimizing for.

→ Facebook pixel reminder: If you're not tracking form submissions as "lead" events AND offline conversions as "purchase" events, you're essentially flying blind.

→ Quick tracking audit: Check your Google Ads account. If you see "conversions" but no "conversion value" data, your plumbing needs immediate attention.

I hear this all the time from tree service owners.

"My Google ads are working fine. I get calls every day."

Sure, you're getting calls. But what kind of calls?

If Google doesn't know the difference between a $300 trim job and a $8,000 removal, it's going to optimize for whatever's easiest to generate. Spoiler alert: that's usually the cheap stuff.

I've seen companies spending $3,000/month or more on ads, getting 100+ leads, and barely breaking even because 80% of those leads were tire-kickers and price shoppers.

Meanwhile, their competitor down the road spends $1,500/month, gets 30 leads, and nets twice as much profit because their tracking tells Google exactly which types of jobs to hunt for.

You think you're saving money by skipping "the technical stuff." In reality, you're hemorrhaging profit every single day.

Your competition isn't just using better equipment or hiring better crews. They have better “data plumbing”.

And while you're celebrating your "cheap cost per lead," they're laughing all the way to the bank with their expensive, high-value customers.

Stop measuring activity. Start measuring profit.

Want us to look at your marketing and show you how to get an extra 3-5 jobs per week?

Refundable if it's not worth 10x that. All you have to do is ask.

Written by Jacob Hastings
Head of Growth & Client Strategy at Growth Ring Media