Every tree service owner I meet wants to "grow their business."

When I ask how, they usually say things like "get more customers," "do more marketing," or "hire more crews."

Here's what 99% of them miss: There are exactly three ways to grow any business.
Not four, not ten, not “it depends." Three.

1. Get more customers 2. Increase your average job value 3. Get customers to hire you more often

That's it. Every growth strategy fits into one of these buckets.

Here's the magic: A 10% improvement in each area doesn't give you 30% growth. It gives you 33% growth.

The math: Let's say you currently get 100 customers per year, averaging $1,500 per job, and each customer hires you twice per year.

But most tree services obsess over just one: getting more customers. They throw money at Google Ads, chase leads on Angi, and burn themselves out trying to fill the pipeline.

Meanwhile, they're leaving massive money on the table by ignoring the other two levers.

For tree services, here's what this looks like:

More customers: Better marketing, referral systems, and partnerships with landscapers.
Higher job value: Bundling services, selling maintenance contracts, and premium add-ons.
More frequency: Seasonal services, maintenance plans, and neighbor referrals.

Work all three, not just one.

Most tree services have what I call "diving board syndrome."

They rely on one marketing approach (usually word-of-mouth or Google Ads) and when that slows down, their entire business suffers.

Smart tree services build what Jay Abraham calls the "Parthenon strategy." Multiple pillars supporting growth:

When one pillar weakens, the others hold you up. When they're all strong, you've got exponential growth.

Don't build your business on a diving board. Build it on multiple pillars.

→ Jay Abraham's Power Parthenon strategy - The classic business growth framework shows how 10% improvements across three areas (more clients, higher transaction values, increased frequency) creates 33% revenue growth through geometric progression rather than arithmetic addition.

→ Quick growth audit - Calculate your numbers: How many customers per month × average job value × frequency per year = current revenue. Then identify which of the three levers has the most room for 10% improvement and start there.

If your growth strategy is "getting more leads."

That's not a strategy, but wishful thinking.

Do you know the average job value?

Your repeat customer rate?

If not, you're leaving money all over the job site.

That one-time customer could hire you 1 or 2 more times if you followed up about seasonal pruning, their neighbor's dangerous oak, and storm damage prevention.

But instead, you're laser-focused on finding the next new customer while ignoring the goldmine sitting in your existing relationships.

I get it: new customers feel like progress. But optimizing what you already have is easier, faster, and way more profitable than chasing strangers on the internet.

Stop thinking like a lead generation machine. Start thinking like a business owner who maximizes every opportunity that walks through the door.

Do both.

We can help.

Want us to look at your marketing and show you how to get an extra 3-5 jobs per week? Book a $100 consult. Refundable if it's not worth 10x that.

Picks up in under 2 rings, qualifies, books estimates, routes emergencies, and sends you a call summary + transcript.

Test it now:
📞 Call Diego (bilingual demo): (225) 285-3311
Ask about removals, pruning, storm, or “how much?” Try urgent vs. not urgent and hear the difference.
Or sample our other agents here: growthringmedia.com/agent

Want this for your business?
🗓 Book an implementation session (30 min): CALENDAR LINK
We’ll map your intake, connect CRM, set after-hours & overflow rules, and go live with a test call.
Setup: 1–2 business days. Works with call forwarding, tracking numbers, GHL/CRM, and Google Calendar.

Written by Jacob Hastings
Head of Growth & Client Strategy at Growth Ring Media