The Story
We asked readers what they want in the next 90 days. One wrote "Lead time booked jobs scheduled 8 weeks out." Another wrote two words: "Huge backlog."
A full board is the goal for a lot of companies. Once you have it, the next question shows up fast: is the wait costing you sold work, and do you need another crew?
Nobody has measured the first part for tree work. The closest real test comes from retail. In 2006, researchers from Northwestern, Duke and MIT followed out-of-stock orders at a catalog company and tracked what happened by how long the customer was told to wait. Waits up to about three weeks barely moved the numbers. Past 40 days, cancellations nearly doubled.
That's catalog goods, not a removal over somebody's garage. Solar points the other way. The National Renewable Energy Laboratory looked at 199,665 residential solar contracts in a January 2022 report. Installers had ranked permitting delays among the top reasons customers cancel. In the permitting stage, cancelled and installed jobs ran on nearly the same timelines, and the authors wrote that "longer cycle times are not specifically associated with unsuccessful projects."
A long wait costs some businesses sold work and others nothing. Most owners answer a long queue by hiring. That's the slowest, most expensive fix on the list. Korey Conry, a Certified Treecare Safety Professional, wrote in TCI Magazine's August/September issue that "it is often not until the second or third year that employees begin to generate significant net value." Hire in June to clear a spring queue, and if that queue is gone by January, you're carrying a multi-year bet on a seasonal problem.
There's cheaper capacity to try first: a sub a couple of days a week, overtime or a Saturday crew, or turning down the small, low-margin jobs. Some work can move to the slow months, too. Peterson Tree Care in Springville, Utah, "encourages clients who need extensive pruning to schedule that work for winter," according to the same TCI Magazine issue.
The Tip of the Week
Write the quoted start week on every estimate, and let your own close rate tell you when to hire.
There's no published rule for how many weeks of backlog means add a crew. Your estimates can answer it for your market in one season.
Action Steps:
Add a "quoted start" field to your estimate form or CRM, in weeks out, and fill it on every estimate starting Monday (takes about 15 minutes)
Sort quotes into buckets, 0 to 2, 3 to 4, 5 to 6, 7 to 8 and 9+ weeks, and track won, lost, and cancelled before the crew showed up (takes about 20 minutes)
Keep the big jobs (removals, crane work, commercial) separate from the small ones. Losing a $200 trim to the wait isn't the same as losing a crane removal (takes about 10 minutes)
In 90 days, compare close rate and cancellations in the short buckets against the long ones. If the long buckets close as well as the short ones, the wait isn't costing you, and the hourly check from issue #87 will tell you whether price is the real lever. If they close worse or cancel more, find capacity first (subs, overtime, winter pruning, cutting small jobs), then think about a hire (takes about 30 minutes)
Before any hire, pull your backlog for this same month last year. If the queue shows up every spring and drains every winter, that's a season, and a year-round hire will sit idle in January (takes about 10 minutes)
Worth a Look
If you work in oak wilt country, oak pruning is some of the easiest backlog to move into winter, and you have a solid reason to give the customer. The Minnesota DNR wrote in December 2025: "Now through February is a great time to prune or cut oaks without the risk of oak wilt infection." Michigan puts the high-risk period at April 15 through July 15. Windows vary by state, so check yours. Book oak jobs for the dormant months and they come off the spring pile.
Bottom Line
A full board feels like proof you're doing it right, and plenty of owners are working hard to get one. It can also be sold work quietly walking out the door. Your own estimates will tell you which one you have. Find out before you put a new guy on the payroll.
Have you ever lost a job because your wait was too long? Reply and tell me what kind of job it was. Those are the stories I want to hear.
Here's to filling the calendar with the right work!
- Jacob Hastings
Whenever you're ready, here's how we can help:
The AI-Proof Tree Service Playbook. Your Google profile, site, and reviews sorted in an afternoon. Get the Playbook
See if AI knows you exist. Homeowners now ask AI who to call before they search. Reply "AI" and we'll run your company through the major AI engines, share your report and how to improve your visibility.
Come on the show. We interview tree service owners on my podcast Stumped Again. Grab a spot
Go after the commercial money. See what public and commercial contracts are open in your area. Reply "commercial", share your business name and target location, and we'll show you what's available in your market.
Let us handle it. Rather have our team help? Let's discuss your tree service marketing
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