A welcome email is on the way — check your inbox (or spam/promotions tab) in the next minute or two.
If it's not there, give it a quick search for “The Backcut” or "Jacob Hastings."
We send 3x a week - on Thursday, Saturday, and Sunday - when things slow down and you can actually think.
Each issue gives you a real look at what’s working (and what’s not) in tree service marketing:
A story from the field showing how smart operators are winning better jobs.
A mindset or messaging shift that’s helping owners close faster.
A quick tool, idea, or change worth testing on your own site or ads.
A blunt take on what’s wasting time and holding guys back.
No fluff. No sales pitch. Just the stuff that’s getting results right now.
Est. read time: ~ 5 minutes
Why trust us?
We’re not arborists. We are data-driven marketers who specialize in working exclusivelywith tree service businesses.
We’ve sold the gear, served the region, and tested every angle you can think of.
Every Backcut issue is built from what we’re seeing across dozens of accounts.
We write it like we’re in your boots — because we’re in the inboxes, dashboards, and booking flows of the people who are.
