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Your survey answers tell us where you're at: crew size, revenue range, what's working, what's broken. We'll use that to send you the right stuff, not everything.
You'll get one issue every Saturday.
That's when most operators actually have time to read, not Tuesday at 9 AM when you're running three crews and fielding customer calls.
Each issue covers one thing happening right now in tree service marketing. Not theory. Not "10 tips to grow your business." One angle that's getting results for operators in your range.
From the archive:
How to track every marketing dollar, even the "" ones (Issue #52)
No fluff. No pitch. Just what's working and what's not.
I'm not an arborist. I'm a marketer who only works with tree services companies.
I see the inside of dozens of campaigns every week: what's converting, what's getting clicks but no calls, which markets are different, which messages are closing jobs at higher ticket prices. Every issue is built from patterns across operators at different stages. Some are at $400k, trying to hit $1M. Some are at $2M scaling to be the best option in their markets.
The Backcut exists because most marketing advice is written for tech companies and e-commerce brands, not for guys running crews with dependencies.
Your first issue hits your inbox this Saturday morning.
-Jacob Hastings | The Backcut
